Phone or email and the person you want to talk to is Phyllis Weston.
They don't advertise it because they're like a shop of only a dozen people.... 4 of them family (Phyllis, Brian, Larry and Lucy).
The other girls are very profficient at running the machines, but custom jobs are hand wound by Larry or Brian.
I haven't ordered a custom one one in a while, so the $40 might be $50 by now
Cheers!